In today’s Google-powered economy, Google controls 90% of the search market (both mobile and desktop for local, national and golbal markets). Everything revolves around Google, so before embarking on any digital marketing campaign or strategy, it is imperative that Local Businesses have a SOLID understanding of their “Google Footprint” (i.e., their current position in their market (according to Google), as well as the size, competitivenes and oppportunities of their local market.

• Understand the scope and opportunities of their market.
• What are the most important search terms in your market (What are your Keyword Foundation and Keyword Universe?).
• How compatitive is their market and what are the best opportunities (i.e.,  “what are low hanging fruit”).
• Understant the strengths and weaknesses of their competition and what areas they can get a strong advantage.
• Understand what their key differtiaters are (Unique Value Proposition).

The internet is a powerful place to grow your business … but it’s also very crowded. It is tough to get noticed when there are a many other companies competing for your customer’s attention.

Therefore, when a potential customer (lead) is interested in working with you, and they reach out to you, if you don’t respond quickly thy will probably get impatient and end up working with a competitor.

In order to convert the most leads into paying customers, you NEED to increase your response time (your “speed to lead”). This can be the differentiator between closing more deals and finishing second. And, the hard reality is there is no prize for finishing second.

Your customers have choices, and their expectation is to be followed up with in a timely manner. For your organization, that requires a lean approach to lead response time, optimizing both lead processing time and representative response time.

Create a highly rated (5-Star) online brand to attract and retain customers. Create a “Virtual Storefront” with multiple “Virtual Doorways” – Open 24/7/365. These “Virtual Doorways” include: a highly optimized, modern mobile-friendly website, a highly optimized Google Business Profile, Social Media Profiles, Listing in Local Directories, Video Channels, etc.

Put your marketing on autopilot and capture more leads automatically. Connect to everywhere leads are searching and funnel all incoming leads, from multiple sources, into a single “universal inbox” and actively engage with these leads to turn them into loyal customers.

Maximize the power of Google to boost your online presence and online reputation. If your business is not ranking on the first page of Google’s search results, you are likely missing major growth and revenue opportunities in your market, and you are conceding market share to your competitors.